GBI MIDDLE EAST

GBI solutions guarantee a 360° view of the marketplace from the perspectives of the respondents (Medical professionals and patients/consumers)

• Market Assessment
• KOL/Influencer Identification and Mapping
• Usage & Attitude Studies
• Brand Positioning
• Concept & Detail aid Testing
• Track the Effectiveness of the Detailing Process
• Market Sizing and Entry Strategy
• Advertising/Campaign Tracking
• Performance Trackers
• Customer Segmentation
• Pricing Strategy
• Patients Charts Databases
• Rep Readiness
• Patients Satisfaction Trackers
• Syndicated Solutions (TBD)

■ Customized research solutions through: 

• Quantitative 
• Qualitative 

■ Targeting all types of respondents: 

• Doctors from different specialties 
• Pharmacists 
• Patients/Consumers

■ Using all research techniques: 

• F2F interviews (Clinics, offices and home) 
• Telephone interviews 
• Online interviews  
• Focus groups (Hotels and rented facilities)  

GBI is a well established qualitative research entity offering a wide range of products, services and resources adapted perfectly to the market needs of clients

• Professional moderators from the sociologists, psychologists and specialized professionals
• Premium quality output like diagnostic reports, managerial summary and formal presentations

Methods 

GBI combine rational, creative and projective techniques by conducting

• Focus groups 
• Mini focus groups 
• Individual in-depth interview

Settings & Resources

• Conference room (Hotels, business centers... etc.) 
• Double mirror viewing
• Video/audio recording
• Focus vision 
• Simultaneous translation

GBI eager to keep its excellence among the healthcare community, GBI assures premium quality of the given data to all clients through focusing on the profile of the interviewers, all must be well trained, holding solid medical background to be assigned for each research i.e. pharmacists, physicians, dentists, medical students, psychologists, nurses ….. etc.

GBI apply strict and demanding rules at all levels throughout the research procedures, with a severe control procedures like:

Intensive Senior Management & Field Involvement: 

• Interviews conducted by senior researchers
• Dual field visit with interviewers
• Same interviewers visit the same doctors for different surveys 

Continuous Motivation of Respondents:

• Valuable incentives (Monetary and gifts).
• Sharing selective findings of researches upon client approval 

“GBI is really different from other research agencies” Why??

• GBI could deal with low response rate among key doctors and key specialties (oncologists, rheumatologists, endocrinologists, radiologists, psychologists.... etc.)
• GBI could deal with a very busy and demanding type of respondents i.e. medical professionals, patients, consumers or even pharmaceutical staff

GBI experts offer a complete research solutions in most disease areas

• Diabetes
• Dyslipidemia
• Osteoporosis
• Erectile Dysfunction
• Depression
• Schizophrenia
• Pain
• COPD
• Hypertension
• Radiology, Hematology & Oncology
• Epilepsy
• Eczema
• Anxiety
• Bipolar Disorders
• Anti-Infective
• Anti-Fungals
• Biosimilars
• Asthma
• Inflammation
• IBS (Irritable Bowel Syndrome) 
• Psoriasis & RA
• Multiple Sclerosis
• Atherothrombosis
• Vaccines
• Herbals
• Medicated Cosmetics
• Infant Formulas